Job: AT&T AdWorks Asso Dir-Online Ad Ops, Advertising Solutions-New York, NY

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Jobing Description

AT&T AdWorks is rapidly growing in expectation of becoming AT&Ts next billion dollar business.  We are looking for industry veterans who revel in the prospect of building a better approach to advertising sales that utilizes the inherent strengths of the world's largest telecommunications company.  AT&T AdWorks is the face to the market for AT&T's newest ad products across IPTV, Mobile, and Internet. 
 
Within the Sales Operations group, we are seeking to fill a high profile and critical position.  The Associate Director of Online Ad Operations will manage a team of client ad operations staff for our mobile ad products. This team handles everything from pre-sales media planning to post sales optimization and reporting.
 
 
Related to Ad Operations, this position will:

• Manage all online ad operations including; proposals, pricing yield management, contract and order management, ad campaign implementation, optimization, inventory issue resolution, and campaign reporting.
• Implement and manage the processes that reduce operating costs while gaining revenue and improving speed and efficiency.
• Establish best practices and procedures for maintaining high industry standards of fulfillment, product quality, reliability, and accuracy.
• Improve the measurement of team and individual performance against objectives and operational metrics. 
• Promote company-wide quality and service improvement efforts and lead productivity, quality and process requirements in accordance with real company needs.
• Manage the hiring of internal ad operations staffing as well as 3rd party outsourced technology and staffing. 

• Manage ad operations, trafficking, optimization and campaign execution through both internal resources as well as 3rd party partners
• Set up and traffic all advertiser campaigns using a proprietary platform 
• Consult on ACM system enhancements
• Provide support and direction to the account management group as they work with the sales team to maintain the campaigns.  
• Pioneer 100% compliance with industry and corporate privacy policies 
• Traffic campaigns across a network of owned and partner inventory 
• Provide avails to planning, account management and ad sales 
• Meet advertiser objectives by ensuring the team is using best placements, flight plans, campaign optimizations and using adequate third-party serving platforms
• Provide regular reporting to senior management, advertisers, account managers and other internal customers
• Implement ideal tagging solutions on owned and partner sites to enable strong targeting, segmentation and profitability 
• Develop best practices for account management

Skills / Requirements

• BA/BS degree or equivalent experience, MBA preferred


• Minimum of 5-8 years of experience in client services and/or ad operations


• Outstanding knowledge of trafficking campaigns in display, video and other formats across multiple platforms


• Analytical mindset and strong financial understanding 


• Experience working at a larger publisher or ad network 


• Customer-first mentality and ability to serve advertisers with differing goals


• Good technical understanding of ad serving, tagging, site architecture, rich media, etc.


• Team player who isn't afraid to roll up his sleeves and be both player and coach


• Ability to thrive in an entrepreneurial environment that is developing and growing quickly


• Interactive experience and/or agency experience is preferred


• Superior client service skills


• Interactive agency or client side experience strongly preferred


• Ability to clearly communicate verbally and in writing and persuasively present to a wide variety of audiences


• Strong organization and project management skills