Job: AT&T AdWorks, Assoc Dir Research & InsightsIPTV, Advertising Solutions-New York, NY

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Jobing Description

The world's largest telecommunications company is building the next generation multi-screen advertising products.  The AdWorks media unit within AT&T connects advertisers with 100 million AT&T customers across mobile, broadband, IPTV and local search platforms.  
 
Description
The Associate Director Research -- TV will work with AT&T technologists and external research partners to refine the massive amounts of media usage data AT&T gathers across our product offerings into actionable research and insights for our sales and product teams across AT&T's U-verse IPTV platform.
 
Responsibilities
This individual will focus on the television sales and product teams.  Core responsibilities consist of leading the translation of research findings into concise and actionable insights and communicating them effectively.  This role will also help develop the insights strategy and game plan - both short and long term -- for this group.  Additional responsibilities include, but are not limited to:

• Keep abreast of the rapidly-evolving technologies in TV , mobile, Internet, and consumer electronics and the effects of these technologies on related businesses
• Utilize a broad spectrum of research tools and databases to identify key metrics, trends and case studies that position AT&T's AdWorks products and services as a valuable advertising platform for clients and agencies
• Collaborate with the TV Sales and Marketing groups to develop marketing and training collateral for use in client sales and internal training presentations
• Regularly examine the research needs of and challenges faced by the TV Sales and Marketing groups; recommend how to maximize the usage of research data and materials to facilitate the sales process
• Assist with regular presentations (live + webcast) of relevant AT&T-generated and externally-sourced research to the entire AdWorks organization
• Contribute to a resource area on the AT&T intranet summarizing relevant advertising, technology and media research
• Effectively manage a two-person team

Skills / Requirements

• BA/BS (degree in a quantitative, digital or research field is preferred); Masters level work in social science research or MBA a plus.  The equivalent combination of education, training and work experience may be suitable. 
  
• Minimum of 5 years experience as a media, technology or market researcher including experience working within the digital space.  Prior experience working with ad sales teams and/or agencies a plus. 
  
• Current working knowledge of statistics, research methodology and exploratory data analyses and tools (SQL, R, SAS, SPSS, etc.)
  
• Experience utilizing syndicated competitive research and syndicated reporting tools (comScore, Nielsen, Rentrak, etc.)
  
• Familiarity with web analytics platforms and ad effectiveness research methodologies and players (Dynamic Logic, Insights Express, etc.)
  
• Exceptional oral, written and presentation skills  -- has a knack for  weaving a story with data
  
• Strong knowledge of Microsoft Word, Excel, PowerPoint
  
• Self-starter with the capability to contribute new ideas, solve problems and establish and meet deadlines
  
• Ability to thrive in a rapidly-evolving, entrepreneurial environment
  
• A genuine passion for data, consumer research and insights, and its role in the digital landscape.  Knowledge of and interest in the television media industry is essential.
  
• A certified sense of humor