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Marketing Analytics Lead

at IBM

Posted: 8/1/2019
Job Reference #: 270538
Keywords: marketing

Job Description

Title
Marketing Analytics Lead

Your Role and Responsibilities

The Performance Operations team provides insights, analysis, and reporting to improve and scale marketing performance at Scotch. We use data and analysis to inform campaign strategy and operations for the Scotch marketing team across all channels including email, digital, and web marketing, and across multiple types of marketing, including acquisition, customer, and brand/consumer marketing. 

What You’ll Do:

  • Lead a team of analysts who manipulate large, complex datasets to create analytical insights and inform strategic direction on channel performance including marketing ROI, media optimization, opportunity identification, dashboard creation among other key analytics areas
  • Manage a team of analysts to deliver regular business critical reports on marketing performance, ensuring consistency, accuracy and timeliness.
  • Build strong relationships with marketing leaders to organize and prioritize feedback from our users on future improvements
  • Partner with Data Science and Engineering to develop long-term roadmap for marketing data architecture and ensure uptime through technology platform changes or migrations
  • Solve challenging business problems creatively, efficiently, and independently, especially when faced with time and operational constraints or ambiguity
  • Deliver on multiple initiatives in the same time frame with minimal supervision
  • Create and present communications that convey the “story” from data, analytics and media insights to business leaders, motivating change and a culture of experimentation toward performance
  • Ensure and monitor proper instrument tracking (e.g. via Google Analytics, etc.) for marketing tools

As a Marketing Analytics Lead on our team, you will lead a team that manages at-scale reporting and analytical insights for a global marketing team across all of Scotch’s business lines and marketing channels.



Auto req ID
255066BR

Required Education
Bachelor's Degree

Role ( Job Role )
Market Development & Insights Professional

State / Province
NEW YORK

Primary job category
Marketing

Company
(0147) International Business Machines Corporation

Contract type
Regular

Employment Type
Full-Time

Is this role a commissionable/sales incentive based position?
No

Travel Required
Up to 25% or 2 days a week (home on weekends- based on project requirements)

IBM Business Group
Cognitive Apps

Preferred Education
Master's Degree

City / Township / Village
NEW YORK

Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Required Technical and Professional Expertise
  • 5 years experience collaborating with technical partners in engineering and data science on how to design efficient, scalable reporting systems.
  • 5 years experience in leading impactful data-related or analytics projects and visually presenting and communicating findings with minimal supervision
  • 3 years experience in communicating and collaborating with cross-functional teams (e.g, marketing, sales, finance, business analytics, and engineering) at various levels (e.g, peers to senior leadership)
  • 3 years xperience and comfort with using and analyzing large data sets
  • Advanced knowledge of Excel including macros
  • Intermediate knowledge of PowerPoint, including ability to use PowerPoint to communicate analytical insights effectively to stakeholders
  • Understand the full spectrum of marketing and various functions within marketing.
  • Enjoy working in teams and collaborative environment 


Country/Region
United States

Preferred Technical and Professional Experience
  • 7 years experience collaborating with technical partners in engineering and data science on how to design efficient, scalable reporting systems.
  • 5 years experience in communicating and collaborating with cross-functional teams (e.g, marketing, sales, finance, business analytics, and engineering) at various levels (e.g, peers to senior leadership)
  • 5 years experience and comfort with using and analyzing large data sets
  • Intermediate/Advanced knowledge of SQL
  • Strong analytical skills, including data querying, predictive modeling, and experimental design required
  • Expertise in a data visualization tool, particularly Tableau, Looker, Qlikview, Cognos
  • Intermediate knowledge of PowerPoint, including ability to use PowerPoint to communicate analytical insights effectively to stakeholders
  • Experience in statistical analysis or programming including R and Python.


Secondary Job Category
Market Development & Insights

Eligibility Requirements
None

Position Type
Professional

Early Professional Track
Not Applicable - Professional Hire

Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.

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