Mediacom Communications Corporation

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Group Account Director

at Mediacom Communications Corporation

Posted: 6/11/2019
Job Reference #: 3795444

Job Description

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Business Title
Group Account Director

MediaCom - New York, NY

Job Description
The Senior Partner, Group Account Director is responsible for leading all aspects of client business and for leading key senior-level client relationships associated with a major national and/or global account or several key national/global accounts.

S/he will provide leadership, strategic direction, and input for overall communications planning strategy, while ensuring account profitability and actively seeking new business opportunities and/or leading new business teams. Effectively leverages experience, knowledge and skills to push innovative thinking and set challenging team goals and objectives, balancing client, company, and team priorities.

• Lead the strategic and conceptual development of promotion programs and brand marketing
• Challenge current client strategies and present new initiatives
• Demonstrate creativity and innovation in recommendations/problem solving
• Ensure the appropriate business tools are implemented throughout the client base
Other responsibilities as assigned
• Inspire while leading by example in developing, motivating, mentoring, and coaching their team
• Target top talent, help to recruit and select senior and mid-level staff ensuring all direct reports master the skills and organizational savvy required for advancement
• Limit the amount of staff turnover and ensure that annual performance appraisals (MY 360) and corresponding development plans are completed on a timely basis
• Gain the personal/professional respect of existing and prospective clients

• Willing to challenge clients and colleagues based on proven case knowledge and experience
• Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
• Understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Strong persuasive skills
• Able to offer expert advice based on experience
• Confident in making recommendations
• Able to successfully manage multiple full service accounts
• Solid understanding of media data sources in terms of what is measured, the method, and information reported
• Fluent in mathematical concepts with an ability to translate data into well-articulated ideas
• Complete knowledge of all media types
• Solid understanding of research tools
• Superior written, presentation, analytical, quantitative, and verbal skills
• Strong organizational, interpersonal, and managerial skills
• Monitor client profitability and adjust resource or terms of business accordingly
• Work with management and cross-functional partners to identify and deliver additional revenue earning opportunities
• Work closely with the CEO/COO and business development team to target and win new business prospects
• Deliver great campaign results

• Bachelor’s Degree preferred, advanced degree a plus
• 12+ years agency experience desired


ABOUT MEDIACOM: MediaCom helps brands unlock growth through media. By applying our Systems Thinking approach to data, technology and creativity we design communication strategies that grow brands and generate sales. As part of WPP and GroupM, we have access to the richest data sets and most robust benchmarks in the business. Our success is underpinned by our belief “People First, Better Results” that if we invest in our people, we’ll deliver better results not only for our teams but for our clients. MediaCom’s global client roster includes adidas, Coca-Cola (TCCC), Dell, Mars, NBC Universal, P&G, PSA, Richemont, Shell and Sony. In 2018, MediaCom became the first network to hold all six major Media Network of the Year titles concurrently: Adweek, Campaign, Cannes Lions, Festival of Media Global, M&M Global and WARC Media 100.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together

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