Sullivan & Cromwell LLC

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Manager - Digital Marketing

at Sullivan & Cromwell LLC

Posted: 8/10/2019
Job Reference #: 951

Job Description

New York


The Manager, Digital Marketing will be responsible for the day-to-day work related to the management of and the publishing of the weekly internal newsletter.  Job responsibilities include working with the Communications and Business Development teams for developing campaign strategies, web content and assets for the website. The individual will also be responsible for the training and development of two junior team members.

As the Channel lead, the Manager is responsible for sharing weekly metrics reports as well as the overall performance of the website. This includes search optimization, accessibility standards, code review and editorial and web governance standards.

Essential duties and responsibilities include the following. Other duties may be assigned.

  • Manage daily maintenance of the S&C website.

  • Work with business development to develop digital campaign strategies to market the Firm across owned and third-party Channels.

  • Manage the weekly publishing of the internal Firm-wide newsletter including optimizing current process, maintaining accuracy, and meeting all internal publishing deadlines.

  • Work closely with the Business Development and Communications teams to develop optimized digital content and assets.

  • Manage the overall site performance by following current QA standards and developing new standards for efficiency and compliance.

  • Train and mentor junior staff members in Digital Marketing skills and be responsible for their professional development.

  • Be responsible for the publishing of Firm client memos using the email marketing system.

  • Work closely with Sr. Manager Communications on developing and reviewing weekly editorial calendar.

  • Additional responsibilities related to maintaining confidential firm and client information are to be adhered to by all employees. This includes complying with the firm’s information security policies, protecting firm assets from unauthorized access, disclosure, modification, destruction or interference, and reporting security events or potential events or other security risks to management.

    Supervisory responsibilities

    Manage and oversee the work and professional development of the Assistant and Coordinator within the Digital Marketing team.


  • Minimum 5-7 years of B2B Digital Marketing experience with a minimum of 2 years as a Manager

  • A minimum of three years managing external facing Website and branded Social Channels

  • Extensive experience working in a professional services organization focusing on brand marketing across digital channels leveraging thought leadership and email marketing

  • A minimum of five years of experience writing optimized web content within a professional services digital marketing team

  • Experience managing WCM systems and Web and Data compliance requirements

  • Experience using segmentation for targeted omni-channel campaigns

  • Must have experience in developing personas and user journeys to increase conversion rates

  • Working knowledge of HTML is required

  • Certification in UX/UI a plus

  • Excellent project management skills, specifically Agile methodology

  • Vendor management experience

  • In-depth data analytical skills to optimize Channel and campaign performance

    Technical Requirements

  • Organic SEO/SEM a must

  • Advanced Google Analytics

  • Email automation platforms for nurture campaigns

  • Digital event marketing including experience with Webinars

  • Multimedia content development a plus

  • Experience working closely with creative teams/agencies on multimedia content development

  • Advanced knowledge of Excel/Access/Microsoft project or comparable project management tools

  • Working knowledge of Adobe Cloud or comparable creative software suite

  • Working knowledge of SharePoint a plus

    Work style requirements

  • Passionate evangelist for Digital transformation

  • Collaboration across teams is critical to success for this role

  • A team player, who wants to contribute and build others both within and across teams

  • Ability to stay calm under competing deadline pressures and still deliver the highest quality work product

  • Must be resourceful and creative in solving both technical issues and client demands

  • Willingness and ability to work late hours on a regular basis when required by deadlines

    Education and/or experience

  • Bachelor’s degree in a relevant field required.

  • Minimum of 5-7 years of experience in digital marketing at a professional services firm required.

  • Minimum of 2-3 years of experience managing direct reports required.

    Work environment  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.